INTRODUCING SPRING 25 VIVA
Bright. Bold. Unbound.
Inspired by the free and adventurous spirit of the Aje woman, Adrian Norris and Edwina Forest explore new and familiar places for a season in the city. They find: VIVA.
Overflowing with colour and movement, Spring 25 is a series of textures, folds, twists and turns.
Freedom forms in expressive volume and exaggerated asymmetrical lines, taking party silhouettes to playful proportions. Off-duty finds elevation with new-generation denim that is washed and cut cooler and updated utility staples featuring pockets, outstretching hems, and clean, creative shapes.
Petals explore unexpected spaces, with off-the-shoulder necklines, halter straps and hemlines blooming in organza. Fresh silhouettes inspire a sense of playfulness and femininity with bows, lacing and stacked ruffles. A day-to-night versatility is found with detailed knitwear and airy lace separates.
Shades stretch from soft to statement, with heated pinks, pastels, fresh neutrals and electric tones echoing the energy of the city. Prints are painterly and photographic, as chromatic florals dance across feminine cuts and inky ombré spills across fluid shapes.
Step into the spotlight with the streets as your stage: bright, bold & unbound.